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Communicating Value To Your Customers

craftsmanship, communicating value to customers, luxury products

Why is your product or service worth X amount of dollars? How would that answer differ if you asked current or prospective customers?

There are an infinite number of choices out there. No matter how narrow your niche or specialized your offerings are, there’s a pretty good chance you are competing for the attention spans of your target audience along with countless other competitors. All the time. 

Why should they buy from you?

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Providing Superior Customer Service [Case Studies]

breaking the rules for customer serviceSuperior customer service can help businesses retain customers, avoid those nasty online complaints, and differentiate themselves from their competitors. Sounds good, right?

So why is customer service consistently so bad at so many companies? 

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Shawn Graham

Over 10+ years as a marketing consultant, Fast Company blogger, and university director, Shawn has worked, interviewed, and partnered with hundreds of CEOs, entrepreneurs, and senior executives from innovative and highly successful businesses. Continue reading






"Within three months of working with Shawn our sales tripled."

Scott Imblum, PumpPeelz

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