Free shipping. Deep discounts. Virtually unlimited product selection. Going toe to toe with the likes of Amazon.com around anything to do with price or delivery is next to impossible. But that doesn’t mean there aren’t other ways your B2C ecommerce website can compete.
Have you ever been to a conference presentation that felt really flat? One where the speaker seemed a little nervous walking on stage and the audience was in a lull from sitting in sessions for hours on end or not having enough coffee? I know I’ve definitely experienced both as a presenter and as an attendee.
Growing your email list. One of the most effective ways to create a direct link between prospective customers and your business.
But while it’s easy to fixate on collecting more email signups solely from your website, you definitely don’t want overlook opportunities at events such as trade shows, sales presentations, and industry conferences.
A while back I wrote a post called “5 Highly Effective Email Newsletter Examples.” In that post, I shared some of my favorite examples of B2C and B2B newsletter examples for internet marketing including specific callouts of what makes them so great.
I spend a lot of time doing competitor benchmarking for my clients. And one of the first things that always jumps out is which companies are squarely focused on marketing.
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Over 10+ years as a marketing consultant, Fast Company blogger, and university director, Shawn has worked, interviewed, and partnered with hundreds of CEOs, entrepreneurs, and senior executives from innovative and highly successful businesses. Continue reading »
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