Eliminate your blind spots. Time to conquer the open road.
Shawn harnesses his entrepreneurial chops
and 4+ years as a Fast Company blogger to
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Latest from the Blog
February 2, 2012
Marketing Lessons From Groundhog Day
It’s official. Punxsutawney Phil saw his shadow earlier this morning which means, if you believe a rodent meteorologist, six more weeks of winter.
Weather predictions notwithstanding, Groundhog Day is really a story about marketing—how one small town in Pennsylvania has been able to put itself on the map for more than 120 years with a tradition that started way back in 1887.
The proposal had to seem absolutely crazy at the time. Take a rodent the size of a large cat with a not-so-friendly disposition, put it in a hollowed out tree stump, and make a weather prediction based on whether or not it saw its shadow.
Read more… | Leave a Comment »
February 1, 2012
6 Tips For Creating Memorable Small Business Taglines
I was camped out at Panera Bread in-between meetings yesterday when this Dunbar Armored truck pulled up. As a rule of thumb, I usually try not to make direct eye contact with armored trucks because I don't want them getting all suspicious but I couldn't help noticing their tagline "Safeguarding Valuables."
Maybe it was the fancy script font or the fact that they distilled the core of their business into just two words, either way I went into pure stealth-mode to capture a quick photo of the truck from behind a cup of dark roast coffee.
So what makes a great tagline and how do you know if your small business needs one?
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January 30, 2012
Project Spotlight: Marketing, Web, Blogging, And Social Media Strategies
January has been a busy month. Lots of really interesting projects and the chance to work with new clients who are looking to ramp up their marketing efforts for 2012.
Located in Nashville, TN, paNASH Style is an image consulting company that provides wardrobe styling and interview coaching services. They’ve worked with a variety of clients including Grammy-award winners, video chart toppers, record labels, professional athletes, entrepreneurs, and eager job seekers.
Read more… | 2 comments so far | Leave a Comment »
More entries…Fresh Tweets
@allsop8184 sounds like they needed billy the exterminator. you can relive the glory days from today's post http://t.co/2d1Sxd0u about 4 hours, 47 minutes ago
@dferrari true. it's like battling between awesomeness. about 4 hours, 48 minutes ago
@dferrari what about bob has to take the cake if for no other reason than baby steps and the goldfish bowl necklace. about 5 hours, 6 minutes ago
@allsop8184 you guys don't celebrate groundhog day up north, do you? you are really missing out. about 5 hours, 36 minutes ago
@allsop8184 sounds like some neil diamond? and a box of chocolates about 5 hours, 38 minutes ago
Location
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Bio
provider of marketing & brand strategy for badass small businesses. I tweet about small business, marketing & olde school hip hop. Fast Company expert blogger.