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5 Biggest Mistakes New Ecommerce Websites Make

Creating an ecommerce website is easier than ever. With Shopify, Big Commerce, or Volusion you can go from idea to online store in a few short hours. However, that also means it’s also easier for competitors to crowd your space.

How can you make sure your website and your business are positioned for success? Here are 5 of the biggest mistakes made by new ecommerce websites.

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Meet Deep Varnish – A Strategic Marketing Consulting Firm

I’m really excited to share what we’ve been working on for the past few months.  Since I launched ShawnGraham.me in 2010, our goal has been to help businesses dramatically improve their marketing effectiveness and grow their bottom lines. With the launch of Deep Varnish, we’re going push that goal even further.

Why the Rebrand?

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The Secret to Great Brand Storytelling

brand storytelling

"I walked through a hardware store last night and I came across 50 brands I didn't know existed. They may be great products, but they're not great brands."

-Scott Bedbury, former marketing executive for Starbucks & Nike

Great brand storytelling helps define great brands. It pulls people in and keeps them engaged. It captures the heart and soul of your business. It’s reflected in your products and your packaging. And it’s one of the things that will help you stand out from those 49 other brands on the shelf.  

What’s the secret to great brand storytelling?

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Competing with Amazon for B2C Businesses

competing with amazon.com for B2C businessesFree shipping. Deep discounts. Virtually unlimited product selection. Going toe to toe with the likes of Amazon.com around anything to do with price or delivery is next to impossible. But that doesn’t mean there aren’t other ways your B2C ecommerce website can compete.

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"When we first started working with Shawn we had 20 clients and have since grown to over 50 clients worldwide."

Nick End, Shoefitr

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