Eliminate your blind spots. Time to conquer the open road.
Shawn harnesses his entrepreneurial chops
and 4+ years as a Fast Company blogger to
help small businesses rev up their marketing and brand strategy. Because the status quo is meant for everyone else.
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Marketing and branding tips
for the badass small biz owner.
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Creative fuel for intrapreneurs and chronic idea generators.
Latest from the Blog
May 18, 2012
3D Imaging And The Future Of Ecommerce
What’s the one thing you can’t do when you’re shopping for a pair of shoes or a shirt online? Actually try them on to see how they look and make sure they fit. Sure all those photos and video clips are great, but they won’t mean a thing when you’re busy trying to stuff yourself into something that’s two sizes too small or doesn’t match your “tonal season.”
Although ecommerce sites might have lots of fancy bells and whistles, most are still missing the two key ingredients that really matter most to customers—the ability to find an item that they know will look good on them and having the confidence that it will actually fit before they place their order.
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May 17, 2012
Making Momentum A Mindset
Maybe next week. Maybe next month. Once things slow down a bit, you’ll finally be able to find some time to work on growing your business. You’ve got big ideas and big ambitions but they’ll have to wait until tomorrow. Or the day after that.
As a small business owner/operator, it’s really easy to get caught up in the day-to-day. You end up spending all of your time working for your business instead of working on your business. And no matter how much you might try to convince yourself to the contrary, you know in your heart that’s just not a sustainable coping strategy.
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May 15, 2012
Smart Ways To Spend National Small Business Week 2012
It only comes around once a year. An entire week officially dedicated to the little guys—the small businesses and small business owners that are the backbone of our economy. During National Small Business Week, which takes place from May 20-26, 2012, small business owners have the chance to celebrate their accomplishments and those of their entrepreneurial peers, polish up that website that’s been screaming for their attention, and to fully embrace the awesomeness that is small business!
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More entries…Fresh Tweets
How To Make Momentum A Mindset http://t.co/vnHu9XjM #smbiz about 15 hours, 11 minutes ago
@JustinPGH Thanks for the RT about 18 hours, 31 minutes ago
Making Momentum A Mindset http://t.co/vnHu9XjM #smb about 21 hours, 4 minutes ago
Business Cards? Meh. Design Yourself a Flipbook and Video Instead http://t.co/BuFLXBdX. Latest attempt to dethrone those tiny slips of paper about 21 hours, 18 minutes ago
5 ways to spend less time on e-mail http://t.co/6rvW5KhE #smb about 21 hours, 27 minutes ago
Location
Pittsburgh, PA
Bio
provider of marketing & brand strategy for badass small businesses. I tweet about small business, marketing & olde school hip hop. Fast Company expert blogger.