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Shawn harnesses his marketing chops, entrepreneurial experience, & 7+ years as a Fast Company blogger to help small businesses generate more buzz, reach more customers, & embrace their inner-badass.
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Latest from the Blog

Setting Customer Expectations (Without Totally Blowing It)

setting customer expectations, jumping higherYou control your own destiny. In most cases, you have the ability to set expectations with your customers and then meet (or hopefully exceed) those expectations.

Unfortunately all too often, businesses make promises only to drop the ball and totally blow it with their customers.

Setting realistic expectations with customers and then actually following through on those expectations are two totally different things. 

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Avoid This Common B2B Email Marketing Mistake

email

You want to create an attention grabbing email newsletter for your business-to-business customers. Something that will keep your products (and your company) top-of-mind when they’re ready to make a purchase.

All you need to do is create an electronic flyer showcasing some of your products. Right?

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Does Your Online Marketing Measure Up?

does your online marketing measure up; measuring tape

How well does your online marketing measure up against the competition? Do you know? When was the last time you actually checked?

One of the best ways to evaluate the effectiveness of your online marketing strategy is to see how your tactics and messaging compare to your competitors.

Benchmarking is at the heart of every one of my client engagements. It’s a way to identify specific and tangible examples and suggestions to help you make improvements and/or validate the things you’re already doing right.

What’s the best way to compare your local marketing against your competitors?

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Improving Your Store’s Curb Appeal

Improving the curb appeal of a small business, New York bicycle shop storefront

Take a look at your storefront. What do you see? What do think your customers see? 

Curb appeal is often one of the most overlooked ingredients for creating an amazing customer experience and that’s really unfortunate.  It only takes a split second for people to form an impression, and that impression often starts when they’re driving by or pulling into your parking lot.

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Using Product Packaging To Create Amazing Customer Experiences

cookie crowd product packaging amazing customer experience

Shrink wrap? A cardboard box? Some of those annoying packing peanuts? When you think about product packaging, what’s the first thing that comes to mind?

For me, it’s all about the customer experience.

Anyone can throw items in a box (and by anyone I mean Amazon, Walmart, and every other big box retailer). But as a small business owner, you have a chance to make your product packaging something more—something amazing. 

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Sharing The Love With Other Local Businesses

the benefits promoting other local businesses sharing the love free hugs

It’s easy to get tunnel vision. You can get so caught up worrying about how to attract more customers and sell more products that you forget about sharing the marketing love with other local businesses.

But great marketing—the stuff that gets people excited about your business and your brand--is about more than just making a sale. You’ve got to always be adding value for current and prospective customers. And sometimes that means referring them to someone else.

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