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Latest from the Blog
May 14, 2013
What’s the best way to meet new customers? When I first started working as a small business marketing consultant in Pittsburgh, I blew countless (and I mean countless) hours attending the wrong events and spent what had to be a small fortune on a never ending list of membership and registration fees. Just so I could make the most of every online and offline networking opportunity under the sun, get my name out there, and hopefully generate a few leads. Notice I said “hopefully.”
Through a whole lot of trial and error, I ultimately learned which strategies and tactics made the most sense for me and my business while also coming to the realization that I needed to work smarter (not harder) if I wanted to generate more leads and meet more customers. Here are 8 tips I’ve learned along the way:
May 8, 2013
How can you find more customers, clients, and referrals? There are HUNDREDS of networking events for small business owners—and that’s just in Pittsburgh alone. With so many options, you could literally spend all of your time networking and not have any time left to actually work on growing your business.
If you’re going to maximize your time and your efforts, you need to focus on the groups, resources, and networking channels that make the most sense for your business.
May 2, 2013
Creating an effective email newsletter for your small business requires a heck of a lot more than just having the right content. From your subject line to your layout, your ability to ultimately engage your target audience and generate leads will have just as much to do with how you present your information as what you actually have to say.
April 18, 2013
Facebook is the #1 hardest platform to maintain for small businesses followed by LinkedIn and Twitter—that according to a recent nationwide survey of more than 1,200 small business owners conducted by Manta.com as part of their Q1 Small Business Wellness Index.
April 17, 2013
Too much or not enough. When it comes to what to include on business cards for small businesses, unfortunately it always seems as though they fall into one of those two camps. Just because you only have a few inches of real estate to work with doesn’t mean you still can’t get your message across and do it in a way that doesn’t require packing every possible bit of information about your business or wind up with something that looks like a barren wasteland.
April 10, 2013
Your 'About Us' page content is the one area of your small business website where you really have a chance to tell your story—who you are, what your small business is all about, and what makes you unique from your competitors. In other words, your 'About Us' page content is really freakin important.More entries…
@RonellSmith Since you mentioned house party, I'm going to have to include some Full Force. about 1 hour, 59 minutes ago
@BWilliams235 Thanks for the mention, Brian. about 4 hours, 58 minutes ago
@kathrynmcmahon Thanks, Katy! Panic is definitely never a good strategy. about 5 hours, 21 minutes ago
@inspiremarket Thanks for the share! about 6 hours, 33 minutes ago
@DesignsJennifer Thanks for the share, Jennifer! about 8 hours, 45 minutes ago