I’m really excited to share what we’ve been working on for the past few months. Since I launched ShawnGraham.me in 2010, our goal has been to help businesses dramatically improve their marketing effectiveness and grow their bottom lines. With the launch of Deep Varnish, we’re going push that goal even further.
"I walked through a hardware store last night and I came across 50 brands I didn't know existed. They may be great products, but they're not great brands."
-Scott Bedbury, former marketing executive for Starbucks & Nike
Great brand storytelling helps define great brands. It pulls people in and keeps them engaged. It captures the heart and soul of your business. It’s reflected in your products and your packaging. And it’s one of the things that will help you stand out from those 49 other brands on the shelf.
What’s the secret to great brand storytelling?
Free shipping. Deep discounts. Virtually unlimited product selection. Going toe to toe with the likes of Amazon.com around anything to do with price or delivery is next to impossible. But that doesn’t mean there aren’t other ways your B2C ecommerce website can compete.
Have you ever been to a conference presentation that felt really flat? One where the speaker seemed a little nervous walking on stage and the audience was in a lull from sitting in sessions for hours on end or not having enough coffee? I know I’ve definitely experienced both as a presenter and as an attendee.
Growing your email list. One of the most effective ways to create a direct link between prospective customers and your business.
But while it’s easy to fixate on collecting more email signups solely from your website, you definitely don’t want overlook opportunities at events such as trade shows, sales presentations, and industry conferences.
"When we first started working with Shawn we had 20 clients and have since grown to over 50 clients worldwide."
Nick End, Shoefitr
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