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The Secret to Great Brand Storytelling

brand storytelling

"I walked through a hardware store last night and I came across 50 brands I didn't know existed. They may be great products, but they're not great brands."

-Scott Bedbury, former marketing executive for Starbucks & Nike

Great brand storytelling helps define great brands. It pulls people in and keeps them engaged. It captures the heart and soul of your business. It’s reflected in your products and your packaging. And it’s one of the things that will help you stand out from those 49 other brands on the shelf.  

What’s the secret to great brand storytelling?

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Competing with Amazon for B2C Businesses

competing with for B2C businessesFree shipping. Deep discounts. Virtually unlimited product selection. Going toe to toe with the likes of around anything to do with price or delivery is next to impossible. But that doesn’t mean there aren’t other ways your B2C ecommerce website can compete.

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How to Get the Most Out of Every Conference Presentation

how to get the most out of conference presentationsHave you ever been to a conference presentation that felt really flat? One where the speaker seemed a little nervous walking on stage and the audience was in a lull from sitting in sessions for hours on end or not having enough coffee? I know I’ve definitely experienced both as a presenter and as an attendee.

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The Best Way to Grow Your Email List at Events

best way to grow your email list at events

Growing your email list. One of the most effective ways to create a direct link between prospective customers and your business.

But while it’s easy to fixate on collecting more email signups solely from your website, you definitely don’t want overlook opportunities at events such as trade shows, sales presentations, and industry conferences.

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"When we first started working with Shawn we had 20 clients and have since grown to over 50 clients worldwide."

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pittsburgh digital marketing consultant

Over 10+ years as a marketing consultant, Fast Company blogger, and university director, Shawn has worked, interviewed, and partnered with hundreds of CEOs, entrepreneurs, and senior executives from innovative and highly successful businesses. Continue reading »

shopify marketing expert