July 13, 2011

What Does Editing Have To Do With Innovation And Design? A Lot

At their fundamental core, editing and innovation involve storytelling. Both start with a few words or an idea and evolve out of an iterative process.

You create, tweak, and sometimes even blow everything up and start from scratch. You get feedback from others and decide whether or not to make changes based on their reactions, questions, or comments. Your ultimate goal is to create something meaningful—something that’s interesting and relevant to your specific audience.

But that’s just part of the story.

Listen to our chat here.  And for more juicy nuggets from Tom and the team at Bright Innovation, subscribe to the Story of Innovation podcast on iTunes.

I'd also love to hear your thoughts and comments about the parallels between editing and innovation.

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Categories: Marketing Strategy

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July 5, 2011

Ethicon Presentation: Personal Branding and Social Media

Last week, I spoke about personal branding, business, and social media at Ethicon’s Marketing & Media Procurement Summit and BootCamp in Somerville, NJ.

My session focused on the strategies behind establishing an effective online presence and fostering meaningful connections from the perspective of both an employee and as an individual.

We examined the following case studies:

• Leadersehip Freak Coffee Shop
• ClemsRV

And I referenced the following articles and blogs:

• Clive Thompson on the Age of Microcelebrity: Why Everyone's a Little Brad Pitt
• Scalable Intimacy
• The Value of a Follower

We wrapped up by talking about the upsides of social media usage at work, how to tactfully avoid unwanted friend requests, and emerging trends in social analytics.

You can check out the presentation below.  If you have questions about any of the content or personal branding in general, let's chat.

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Categories: Brand Marketing, Marketing Strategy, Social Media Marketing

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