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Creative Combustion Blog

Marketing and branding tips for the badass small business owner.

Showing 1 posts originally aired in July 2011

July 13, 2011

What Does Editing Have To Do With Innovation And Design? A Lot

story of innovation At their fundamental core, editing and innovation involve storytelling. Both start with a few words or an idea and evolve out of an iterative process.

You create, tweak, and sometimes even blow everything up and start from scratch. You get feedback from others and decide whether or not to make changes based on their reactions, questions, or comments. Your ultimate goal is to create something meaningful—something that’s interesting and relevant to your specific audience.

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July 5, 2011

Ethicon Presentation: Personal Branding and Social Media

Ethicon Marketing and Procurement social media presentation

Last week, I spoke about personal branding, business, and social media at Ethicon’s Marketing & Media Procurement Summit and BootCamp in Somerville, NJ.

My session focused on the strategies behind establishing an effective online presence and fostering meaningful connections from the perspective of both an employee and as an individual.

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Over 10+ years as a marketing consultant, Fast Company blogger, and university director, Shawn has worked, interviewed, and partnered with hundreds of CEOs, entrepreneurs, and senior executives from innovative and highly successful businesses. Continue reading »

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