Creative Combustion Blog
Marketing and branding tips for the badass small business owner.
Showing 1 posts originally aired in March 2012
March 1, 2012
How do you get your customers to use QR codes? Just give them a compelling reason to pull out their smartphones and start scanning away. That might sound simple enough, but for a ton of different reasons which were covered in a recent post, they still haven’t been fully embraced by most customers. So what can you do to get them to engage?
Make it compelling
What’s compelling, you ask? That depends on your business and your customers. For Chris Dilla, owner of Bocktown Beer and Grill, it’s using them to point patrons to an ever changing list of American Craft Beers--a strategy that seems to be working swimmingly.
February 29, 2012
There’s just something special about Leap Day. Maybe it’s the thought of finally having a chance to sit down and focus on that marketing strategy you’ve been neglecting for the past few weeks. Or the endless possibilities for how you might be able to use the extra 24 hours that only comes around every four years to finally kick some ass and boost your marketing efforts.
Instead of just letting the day slip away, here are 29 ways you can use your Leap Day to improve your small business marketing:
February 21, 2012
You’ve been collecting email addresses from your customers with the hopes of using them to do some email marketing but you’re not exactly sure where to begin. With everything you have on your plate, it’s hard enough to keep your business’s Facebook page up to date without having to worry about creating an email marketing plan. Sound familiar?
Although social media often gets the bulk of the attention from many small business owners, reaching out to your customers via email can be the perfect complement to your digital marketing efforts. It allows you to capture their contact information when they eat at your restaurant or visit your website and push information out on a regular basis instead of just sitting around waiting for them to come back.
February 14, 2012
It’s impossible to talk about ecommerce without mentioning Shopify. Their pre-made templates and backend support have helped bring more than 20,000 storefronts to life—storefronts that generated more than $275 million in online sales in 2011 alone.
February 13, 2012
You want to show your customers some love and market your small business around Valentine’s Day. Giving away flowers and chocolate might do the trick, but that can get awfully expensive and even a little creepy.
If you’re looking for a low-cost option that’s bound to be a hit, Valentine’s Day cards might be just what the doctor ordered. No, I’m not talking about the gushy, overly-sentimental stuff you might find at your neighborhood Hallmark store. I’m talking about the ones you probably exchanged with your classmates along with those Sweetheart Candies when you were back in elementary school.
The folks from the Monster Haiku Project, a limited-run book release benefiting the March of Dimes, decided to do just that and created their very own original “Monster Valentines” cards.
February 9, 2012
Earlier today, ElevationLab set a new fundraising record on Kickstarter by amassing $975,254 to help fund the creation of their Elevation Dock project, finally dethroning Scott Wilson + MINIMAL after more than a year.
In both cases, we’re talking about HUGE numbers--high profile examples of how you can use crowdfunding platforms to help secure the money you need to bring a new product to life. But the benefits of crowdfunding sites such as Kickstarter don’t end there—they’re also a powerful tool for building brand awareness with potential customers.
February 8, 2012
When you’re spending the bulk of your day trying to put out fires, finding the time to actually sit down and generate content for a blog usually doesn’t rank at the top of your priority list. This is especially true when you’re a small business owner.
With limited time and resources, you must decide if the potential upside of having a blog outweighs the calories you’ll burn managing and maintaining it on a weekly basis. So will it be worth the effort? Here are 10 benefits of having a small business blog:
February 2, 2012
It’s official. Punxsutawney Phil saw his shadow earlier this morning which means, if you believe a rodent meteorologist, six more weeks of winter.
Weather predictions notwithstanding, Groundhog Day is really a story about marketing—how one small town in Pennsylvania has been able to put itself on the map for more than 120 years with a tradition that started way back in 1887.
The proposal had to seem absolutely crazy at the time. Take a rodent the size of a large cat with a not-so-friendly disposition, put it in a hollowed out tree stump, and make a weather prediction based on whether or not it saw its shadow.
February 1, 2012
While I was camped out at Panera Bread in-between meetings yesterday, I noticed this Dunbar Armored truck pull up. As a rule of thumb, I usually try not to make direct eye contact with armored trucks because I don't want them getting all suspicious but I couldn't help admiring their tagline "Safeguarding Valuables."
Maybe it was the fancy script font or the fact that they distilled the core of their business into just two words, either way I went into pure stealth-mode to capture a quick photo of the truck from behind a cup of dark roast coffee.
So what makes a great tagline and how do you know if your small business needs one?
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Hall of Fame
- How To Write Great About Us Page Content (28 comments)
- What Should Be On A Business Card For Small Businesses (18)
- Visual Interest: The Rise Of Photos In Online Marketing (18)
- 5 Affordable CRM Solutions for Small Business (14)
- The Golden Rule Of Successful Social Engagement (14)
- Why Business Cards Are Still Important In The Digital Age (13)
- Don’t Be An SEO Chaser (12)
- Using Holiday Cards To Deepen Customer Relationships (10)
- Is Going Viral An Effective Marketing Tactic? (10)
- 5 Highly Effective Email Newsletter Examples (8)
My Fast Company Blog
Creative fuel for intrapreneurs and chronic idea generators
- The Telecommuting Genie Isn't Going Back In The Bottle; Here's How To Strengthen Its Magic
- Why Invasive Marketing Will Come Back To Bite You
- Managing Customer Service In The Age Of Instant Gratification
- 5 Smart Sources For Finding The Best Startup Talent
- The Key To Successful Cross-Channel Marketing
Sites I Like
- Get Your Own Badass Business Cards @Moo
- Build Ecommerce Stores That Exude Badassery @Shopify
- Make Your Phone System Simply Badass @Grasshopper
- Manage Your Social Media Badassery @Argyle Social