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Showing 1 posts originally aired in February 2012

February 29, 2012

29 Leap Day Marketing Musts

small business vintage leap day calendar

There’s just something special about Leap Day. Maybe it’s the thought of finally having a chance to sit down and focus on that marketing strategy you’ve been neglecting for the past few weeks. Or the endless possibilities for how you might be able to use the extra 24 hours that only comes around every four years to finally kick some ass and boost your marketing efforts. 

Instead of just letting the day slip away, here are 29 ways you can use your Leap Day to improve your small business marketing:

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February 21, 2012

How To Create An Email Marketing Strategy

Creating an email marketing strategy, email dashboard

You’ve been collecting email addresses from your customers with the hopes of using them to do some email marketing but you’re not exactly sure where to begin.

With everything you have on your plate, it’s hard enough to keep your business’s Facebook page up to date without having to worry about creating an email marketing plan. Sound familiar?

Although social media often gets the bulk of the attention from many small business owners, reaching out to your customers via email can be the perfect complement to your digital marketing efforts.

It allows you to capture their contact information when they eat at your restaurant or visit your website and push information out on a regular basis instead of just sitting around waiting for them to come back.

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February 14, 2012

Shopify Named To Fast Company’s “50 Most Innovative Companies in the World” List

Shopify sign

It’s impossible to talk about ecommerce without mentioning Shopify. Their pre-made templates and backend support have helped bring more than 20,000 storefronts to life—storefronts that generated more than $275 million in online sales in 2011 alone.

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February 13, 2012

Creative Valentine’s Day Marketing Ideas

Monster Haiku Valentine's Day card

You want to show your customers some love and market your small business around Valentine’s Day. Giving away flowers and chocolate might do the trick, but that can get awfully expensive and even a little creepy.

If you’re looking for a low-cost option that’s bound to be a hit, Valentine’s Day cards might be just what the doctor ordered.

No, I’m not talking about the gushy, overly-sentimental stuff you might find at your neighborhood Hallmark store.

I’m talking about the ones you probably exchanged with your classmates along with those Sweetheart Candies when you were back in elementary school.

The folks from the Monster Haiku Project, a limited-run book release benefiting the March of Dimes, decided to do just that and created their very own original “Monster Valentines” cards.

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February 9, 2012

Using Crowdfunding To Build Brand Awareness

cellhelmet kickstarter crowdfunding campaign Earlier today, ElevationLab set a new fundraising record on Kickstarter by amassing $975,254 to help fund the creation of their Elevation Dock project, finally dethroning Scott Wilson + MINIMAL after more than a year.

In both cases, we’re talking about HUGE numbers--high profile examples of how you can use crowdfunding platforms to help secure the money you need to bring a new product to life. But the benefits of crowdfunding sites such as Kickstarter don’t end there—they’re also a powerful tool for building brand awareness with potential customers.

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February 8, 2012

10 Benefits Of Having A Small Business Blog

number 10 cash register key, 10 benefits of having a business blog

When you’re spending the bulk of your day trying to put out fires, finding the time to actually sit down and generate content for a blog usually doesn’t rank at the top of your priority list. This is especially true when you’re a small business owner.

With limited time and resources, you must decide if the potential upside of having a blog outweighs the calories you’ll burn managing and maintaining it on a weekly basis. So will it be worth the effort?

Here are 10 benefits of having a small business blog:

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February 2, 2012

The Marketing Genius Behind Groundhog Day

Groundhog Day event marketing

Weather predictions notwithstanding, Groundhog Day is really a story about marketing—how one small town in Pennsylvania has been able to put itself on the map for more than 120 years with a tradition that started way back in 1887.

The proposal had to seem absolutely crazy at the time. Take a rodent the size of a large cat with a not-so-friendly disposition, put it in a hollowed out tree stump, and make a weather prediction based on whether or not it saw its shadow.

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February 1, 2012

6 Tips For Creating Memorable Small Business Taglines

Dunbar Armored Truck marketing tagline

While I was camped out at Panera Bread in-between meetings yesterday, I noticed this Dunbar Armored truck pull up.

As a rule of thumb, I usually try not to make direct eye contact with armored trucks because I don't want them getting all suspicious but I couldn't help admiring their tagline "Safeguarding Valuables."

Maybe it was the fancy script font or the fact that they distilled the core of their business into just two words, either way I went into pure stealth-mode to capture a quick photo of the truck from behind a cup of dark roast coffee.

So what makes a great tagline and how do you know if your small business needs one?

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