Unless you have a keen eye for graphic design, homemade business cards are going to look homemade. And unfortunately, when you’re an entrepreneur trying to win new business or secure capital, the homemade look isn’t going to cut it.
Your business card is a key part of your brand identity.
It’s usually the second thing (trailing only your physical appearance) people will notice when you’re meeting them for the first time.
That means you need a clean, professional design that quickly and effectively articulates who you are and what you’re all about while also making it incredibly easy for someone to contact you—no small task when you only have a space approximately 3.5” wide x 2” high to work with.
Let's get into my tips for designing a killer business card...
Use both sides of the business card
List your name and contact information on the front and your company logo or tag line on the back. If you don’t have a logo or tag line, find a talented designer. Cutting corners by inserting a stock logo or clip art almost always diminishes the look of the card.
Choose the right font
There might be thousands of choices on the Web, but most of the more professional looking cards I’ve seen use fonts in the Arial, Calibri, Courier New family with few exceptions.
Steer clear of Comic Sans and other similarly cartoony fonts unless you’re going for a more whimsical look and feel or want your small business to be perceived as a joke.
One phone number is usually enough
Include the best number at which you can be reached—not your daytime, home, cell, evening, direct, and main. Let’s be honest—who wants to have to go through a calling tree to leave you a message? Not me.
Don’t skimp on printing
I know you can save a few bucks by using your trusty inkjet printer, but the quality just won’t be the same as having them printed professionally.
I’ve had a great experience using MOO.com—the print quality is stellar and they also sustainably sourced paper (great for all you eco-entrepreneurs out there!) Of course I can't talk about MOO without thanking former colleague Wendy Dukes for sharing their badassness with me years ago.
Whether it’s the first, second, third, fourth, or hundredth time someone flips through their old fashioned rolodex, stack of business cards, or online cache of scanned in copies, they’re going to form an impression of you and your business based on that card. Make it count!
As a disclaimer, I use affiliate links for some of the products listed. They are all products I absolutely love and trust and would recommend regardless of whether they have an affiliate program.
By: Shawn Graham
[Image: Moly Yim]