It only comes around once a year. An entire week officially dedicated to the little guys—the small businesses and small business owners that are the backbone of our economy.
During National Small Business Week, small business owners have the chance to celebrate their accomplishments and those of their entrepreneurial peers, polish up that website that’s been screaming for their attention, and to fully embrace the awesomeness that is small business!
Hone Your Small Business Craft
For some, National Small Business Week means packing up the suitcase and making the pilgrimage to Washington, DC to participate in the annual National Small Business Week conference.
For others, it means a chance to capitalize on the buzz and top-of-mind awareness surrounding the week-long celebration which reminds prospective customers of the value small businesses bring to their local communities.
Hosted by the Small Business Administration, the National Small Business Week conference includes educational seminars (which will also be live streamed for those who aren’t able to attend), networking sessions, and an awards ceremony recognizing the impact made by outstanding entrepreneurs and small business owners in 2012.
Although they typically require a pretty big chunk of time, the right conferences can often pay huge dividends for your small business. Last week, I had a chance to attend the Entrepreneur’s Growth Conference which was hosted by the Small Business Development Center at Duquesne University.
Beyond the session content, the event gave me the chance to meet other local small business owners, compare notes, and share ideas—all things that would have taken me a heck of a lot longer had I tried to reach out and meet with people individually.
Engage with new and prospective customers
Beyond the educational and professional development benefits, National Small Business Week provides you with the perfect opportunity for creating email marketing campaigns, special signage, and in-store promotions that help to generate greater awareness for your business as well as the broader small business community.
You want to highlight the benefits of shopping small while also articulating what makes you truly unique—two key messages that can resonate with your customers well beyond the month of May.
How are you planning on celebrating National Small Business Week?
Share your thoughts in the comments below.
By: Shawn Graham