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The Ultimate Guide to Business Blogging

Businesses that blog regularly get 55% more web traffic and 70% more leads. But sadly, not all blogs are created equal.

Creating a business blog requires more than writing a few paragraphs—anyone can do that. For your blog to be truly unique, you need the right mix of content, personality, and a few bells and whistles.

Learn how to generate interesting and value-added content and attract leads and customers through blogging. This e-book will walk you step-by-step through how to get your small business blog off of the ground and firing on all cylinders.

After reading this 62-page guide, you’ll be able to:

  • Pick the right blogging platform

    Identifying the blogging software that offers the right features and functionality.

  • Find your unique voice

    Creating an online persona that resonates with your audience.

  • Develop a content strategy

    Targeting your content based on your industry, offerings, and customer base.

  • Create a blogging schedule

    Finding the time to effectively manage and maintain your small business blog.

  • Promote your posts via social media

    Expanding your reach and creating a dialogue with current and prospective customers.

  • Analyze the success of your blogging efforts

    Identifying what’s working and what you can improve on so you can refine your strategy.

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Guide for Small Businesses Blogging

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