You Know You’re Baddass. Now It’s Time To Tell Your Customers.
Shawn harnesses his web marketing chops
and 6+ years as a Fast Company blogger to
help small businesses generate more buzz, reach more customers, and embrace their inner-badass. Because the status quo is meant for everyone else.
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Small business marketing & industry insights:
Shawn is obsessed with helping clients fire on all cylinders.
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High energy and high impact programs filled with passion, humor, and industry insights.
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Latest from the Blog
June 12, 2013
Just because you have a small business website, doesn’t mean that website is actually helping you attract new customers and grow your business. All too often, it’s a case of “out of sight, out of mind.” Once it goes live, you check a box and start focusing on other things.
Before you know it, months (if not years) have passed while your website continues to ineffectively sputter along in the background.
How do you know when it’s time to overhaul your small business website? Here are five signs to look out for:
June 5, 2013
Hey everyone -
I'm super excited to announce the launch of my first Ebook, Blogging for Badass Small Businesses, which is now available for Amazon Kindle. I poured my heart and soul into the project, capturing lessons learned and helpful strategies and tips from my own experience writing hundreds of blog posts.
Over the past 6+ years I've watched blogging evolve from a place to share information about hobbies and interests into what it is today--an incredibly powerful platform that can drive eyeballs to your small business website, help you generate leads, and give you fresh content to share with your social media fans and followers.
May 30, 2013
When it comes to small business About Us page content, you have two choices—you can get creative and showcase the unique passion and personality of your business or you can mail it in and include the same humdrum information as everyone else. Okay, make that one choice.
Creative About Us pages capture the essence of your small business. They convey the story behind your brand and your products and help visitors form an immediate connection with you and your team. They can come in all shapes and sizes. And that’s what I love about them the most.
All it took was one glance at the Tonx 'About Us' page and I was hooked. What did they do to pull me in? Let’s take a look.
May 14, 2013
What’s the best way to meet new customers? When I first started working as a small business marketing consultant in Pittsburgh, I blew countless (and I mean countless) hours attending the wrong events and spent what had to be a small fortune on a never ending list of membership and registration fees. Just so I could make the most of every online and offline networking opportunity under the sun, get my name out there, and hopefully generate a few leads. Notice I said “hopefully.”
Through a whole lot of trial and error, I ultimately learned which strategies and tactics made the most sense for me and my business while also coming to the realization that I needed to work smarter (not harder) if I wanted to generate more leads and meet more customers. Here are 8 tips I’ve learned along the way:
May 8, 2013
How can you find more customers, clients, and referrals? There are HUNDREDS of networking events for small business owners—and that’s just in Pittsburgh alone. With so many options, you could literally spend all of your time networking and not have any time left to actually work on growing your business.
If you’re going to maximize your time and your efforts, you need to focus on the groups, resources, and networking channels that make the most sense for your business.
May 2, 2013
Creating an effective email newsletter for your small business requires a heck of a lot more than just having the right content. From your subject line to your layout, your ability to ultimately engage your target audience and generate leads will have just as much to do with how you present your information as what you actually have to say.More entries…
My Blog / Creative About Us Page Examples: Tonx Coffee http://t.co/2WjAheAKTt about 1 week, 15 hours, 54 minutes ago
@CamelClutchBlog wwe needs a fake crying coach. Or at least some youtube videos on the topic. about 1 week, 1 day, 4 hours, 31 minutes ago
In a Shift, Facebook Says It Will Make All Ads Social http://t.co/X1H01Jqf0S New ads will appear as a regular ad and a “Sponsored Story.” about 1 week, 1 day, 11 hours, 13 minutes ago