Last week, I spoke about personal branding, business, and social media at Ethicon’s Marketing & Media Procurement Summit and BootCamp in Somerville, NJ.
My session focused on the strategies behind establishing an effective online presence and fostering meaningful connections from the perspective of both an employee and as an individual.
We examined the following case studies:
And I referenced the following articles and blogs:
- Clive Thompson on the Age of Microcelebrity: Why Everyone's a Little Brad Pitt
- Scalable Intimacy
- The Value of a Follower
We wrapped up by talking about the upsides of social media usage at work, how to tactfully avoid unwanted friend requests, and emerging trends in social analytics.
If you have questions about any of the content or personal branding in general, let's chat.