Pinterest. Instagram. Foursquare. Tumblr. Every time a new network sprouts up, many small business owners are left scrambling to figure out where they should dedicate their time and marketing dollars.
Although it can be tempting to jump onboard what you think is going to be “next big thing,” unless your target customers are active on that particular network and you have meaningful content to share that will resonate with your audience, it might not be the best fit.
To help companies figure out which networks might the best fit Argyle Social, a data-driven social media marketing software company, recently held a webinar on “Nailing Niche Networks.”
If you’re a small business owner and you’ve been wondering how to decide which network (s) to focus on, you’ll definitely want to check this one out.