I recently had the chance to write a guest post for the folks over at Shopify, makers of awesome online stores for businesses large and small. Tons of cable companies and internet providers advertise how easy it is to start an online business, but none of them ever talk about what you need to do once you're online to actually build a successful business.
My post focuses on four key areas that apply to any and all ecommerce sites: making your shopping experience more social, building awareness, leveraging the power of happy customers. and monitoring the success of your efforts. I also included a nice little tribute to the movie Clerks, one of my all-time favorites.
Read the article here.
As a disclaimer, I use affiliate links for some of the products listed. They are all products I absolutely love and trust and would recommend regardless of whether they have an affiliate program.
[Image: Flickr user YellowAPI.com]