The Ultimate Guide to Business Blogging
Businesses that blog regularly get 55% more web traffic and 70% more leads. But sadly, not all blogs are created equal.
Creating a business blog requires more than writing a few paragraphs—anyone can do that. For your blog to be truly unique, you need the right mix of content, personality, and a few bells and whistles.
Learn how to generate interesting and value-added content and attract leads and customers through blogging. This e-book will walk you step-by-step through how to get your small business blog off of the ground and firing on all cylinders.
After reading this 62-page guide, you’ll be able to:
Pick the right blogging platform
Identifying the blogging software that offers the right features and functionality.
Find your unique voice
Creating an online persona that resonates with your audience.
Develop a content strategy
Targeting your content based on your industry, offerings, and customer base.
Create a blogging schedule
Finding the time to effectively manage and maintain your small business blog.
Promote your posts via social media
Expanding your reach and creating a dialogue with current and prospective customers.
Analyze the success of your blogging efforts
Identifying what’s working and what you can improve on so you can refine your strategy.