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PR Strategy


We don’t rely on generic press releases and email blasts to secure coverage for your business in national, regional, and local media outlets. We work with you to uncover unique story ideas and pitches that are tied directly to your business goals and relevant to each publication and their readers. The way public relations was always meant to be.

PR Campaigns

We’ve been on the other end of hundreds of pitches by some of the biggest public relations firms and most innovative companies on the planet and have interviewed senior executives from the likes of AMC Network, Andreessen Horowitz, Avaya, Dell, ExactTarget (acquired by Salesforce), Grasshopper, Hubspot, Prezi, and Shopify. That means we know firsthand what works (and what doesn’t).

We will help you identify potential gaps in communication and a PR strategy for addressing those gaps including how to craft a unique story and specific tactics for approaching target outlets.


“Shawn is an invaluable asset to my company and extension of our team when we are crafting a message for our website, blog, or the press. He works quickly, he’s flexible, and his writing is crisp and with sticky meaning.

Hans Scharler, ioBridge


Want to take your PR strategy to the next level? Let’s set up a call to explore how we can help.