Marketing campaigns are only as good as your ability to capture and track conversions on your website and over the phone.
Below are free and paid resources I’ve identified to help you improve your marketing effectiveness and grow your business.
This list will be updated frequently as I continue to discover and test additional services and tools. Make sure to visit here often to learn more about new resources.
Note: I use affiliate links for some of the products listed. They are all products I absolutely love and trust and would recommend regardless of whether they have an affiliate program.
Small Business Phone Systems
Powerful tools to help you quickly and easily launch and manage an online store including website templates, shopping cart functionality, and customer support. Before investing thousands in a custom ecommerce website design, be sure to check out these options.
Track online and traditional advertising campaigns so you can identify which ads are working, improve your phone support, and maximize your marketing budget. Plans start as low as $19 per month. If there’s one tool most small businesses overlook that could immediately help analyze campaign performance, this would be it.
Get recommendations to improve your website performance across all devices with this free tool from Google. Although there’s still a lot of mystery around Google and organic search, this tool can be incredibly helpful to identify issues that could negatively impact your customer experience and even your online visibility.