Email campaigns allow you to reach your customers by delivering your content directly to their inbox--an incredibly powerful tool for communicating with and engaging your customer base.
To be successful, you need to knock their socks off. And that requires the following 5 strategies:
1. Identify the right email platform
Companies such as Constant Contact and MailChimp offer cost effective solutions that include access to hundreds of pre-designed templates. Features such as Campaigner's Smart Email Builder allow small businesses to quickly and easily upload and edit photos and content without having to worry about design and layout.
2. Carefully curate your list
The most important part of any effective email campaign, your primary goal is to target those people who are 1) most likely to open your email, 2) interested in what you have to say 3) most likely to take action.
3. Develop compelling content
If you’re going to build and maintain a loyal readership, you must provide content that is both interesting and relevant to your audience.
4. Craft a catchy subject line
Think of your subject line as the window into your email campaign’s soul. To stay out of trash bins and spam folders, clearly communicate why you’re writing and do so in a way that will make people actually want to open it.
5. Use analytics to measure your success
After each campaign, carefully review your analytics to determine the best days and times to reach your audience, the content that generates the most hits, and what your readers are clicking on once they open your email. You can then use that data to help determine your content and distribution strategy for future mailings.
Don’t miss out on the opportunity to create a dialogue with your customers. Take the time to identify the right platform and email design and be sure to deliver content that is both relevant and interesting to your audience.
By: Shawn Graham
[Image: Flickr user Nitin Gajria]